Designed in London

Apricot has come a long way in 16 years. When founders Philip and Sophia opened their first store they couldn’t have dreamt their playful prints and accessible design would grow into a global brand. Though we’ve grown to over 1200 outlets across the world we’ve still managed to keep our creative family feel. Taking inspiration from travel, nature and our vibrant home city of London, we want to make beautiful, wearable collections that tell a story.

We strive to deliver the effortless design, unique print and great quality that is important to the Apricot customer.

Where you can find Apricot

We currently have 17 Apricot stores and over 300 concessions in New Look and independent department stores in the UK and Ireland. You can also find our concessions in Italy, Germany, the United States and Canada.